Search Engine Optimization (SEO) - Optimize Website SEO for Beginners - | ihp media GbR

Dear self-employed and entrepreneurs,

Have you ever wondered how to improve the position of your website in the search results of Google and other search engines? Then search engine optimization (SEO) is the right topic for you. In this article I will show you the basics of SEO and answer the most important questions so that you can present your website seo-optimized and successful on the net.


Definition: What is SEO?

SEO stands for „Search Engine Optimization“ and refers to all measures that serve to improve the visibility of a website in the organic search results of search engines. This includes techniques such as keyword optimization, onpage optimization, backlink building and content creation.


Goals: What do you do with SEO?

The goal of SEO is to make your website more visible for relevant search queries and thus generate more traffic, leads and sales. By being well positioned in the search results, your website will be seen as trustworthy and relevant to the search query at hand.


For whom is SEO worthwhile?

SEO is useful for all companies and self-employed who want to improve their presence on the Internet and generate more traffic. Especially for those who sell or offer their services online, good visibility in search engine results is of great importance.


SEO example

An example of SEO could be that you optimize your website for the keyword„optimize website seo„. For this you can, for example, place the keywords on your website, set internal links and create a quality content that is relevant to your target audience. These measures will make your website more visible for the keyword and you will generate more traffic.


The Four Types of Search Engine Optimization (SEO)

On-page optimization

The On-Page SEO refers to all measures that are carried out directly on one's own website in order to optimize it for search engines. These include the headings, the use of keywords, image optimization and the structure of the page. On-page optimization means optimizing your website on a technical and content level to rank better in search engine results pages (SERPs). This includes keyword research, optimizing your content, and technically optimizing your website.

What is on-page optimization?

On-page optimization means optimizing your website on a technical and content level to rank better in search engine results pages (SERPs). This includes keyword research, optimizing your content, and technically optimizing your website.

Keyword research: Find the right search terms

Good keyword research is the basis for successful on-page optimization. You need to know what search terms your target audience is using to find your products or services. Use tools such as the Google Keyword Planner for this.

„If you know your keywords, you can optimize specifically for them and reach your target audience.“

Optimize content: Make your website engaging and relevant

In addition to keyword research, you also need to make sure that your content is well optimized. This means that they are readable, engaging and relevant. Use your keywords in headlines, paragraphs, and captions.

„Good content attracts readers and gives them a reason to stay longer on your site.“

Technical optimization: improve the performance of your website

Finally, you need to consider the technical optimization of your website. These include your website's load time, mobile optimization, and the use of header tags like h1, h2, and h3.

„A fast and user-friendly website is preferred by search engines and improves the user experience for your visitors.“

Conclusion: On-page optimization is the key to success. Through targeted keyword research, engaging and relevant content, and technical optimization, you can improve your website and rank better in the SERPs. Don't forget that good on-page optimization also improves user experience (UX) and attracts your target audience.

„On-page optimization is like a jigsaw puzzle where all the pieces have to fit together to make a complete picture.“


Off-page optimization

Off-page optimization refers to all actions taken outside of one's own website to increase visibility and awareness on the Internet. These include backlinks, social media marketing and reputation management.


Backlinks, also known as external links, are references to your own website from other websites. These are of great importance for the ranking of a website, as Google evaluates them as a recommendation for the quality of a website. In order to successfully generate backlinks, self-employed people and entrepreneurs should pay attention to a good content and an appealing look of their website in order to motivate other website owners to link to their own site.

Social Media Marketing

Social media platforms such as Facebook, Instagram or Twitter offer a wide reach and enable direct contact with potential customers. An active presence on popular social media platforms can help drive more users to your website and positively impact reputation management. The important thing here is to maintain a continuous presence and regularly share interesting and relevant content.

Reputation Management

Reputation management refers to the monitoring and control of a company's online reputation. The main aim here is to balance out negative ratings and comments on the Internet and cover them up with positive content. Self-employed individuals and entrepreneurs should regularly monitor their online presence and respond to negative reviews in a timely manner to protect and enhance their image.

As a self-employed person or entrepreneur, it is important to deal comprehensively with off-page optimization in order to make your own online marketing successful. Questions that may arise here are, for example: How do I successfully generate backlinks? How do I use social media platforms effectively for my marketing? How can I protect and improve my online reputation?

There is no blanket answer to these questions, because the implementation of off-page optimization always depends on the individual needs and goals of each company. Still, there are a few basic tips that can help with optimization:

  • Make sure your website has good content and an appealing look to generate backlinks
  • Use social media platforms regularly and share interesting and relevant content
  • Monitor your online reputation regularly and respond promptly to negative reviews
  • Focus on continuous and consistent implementation of off-page optimization

„Success in online marketing is no coincidence, but the result of hard work and consistent implementation“ – this is a well-known quote that also applies to off-page optimization. With good preparation, a clear strategy and consistent implementation, every self-employed person and entrepreneur can be successful in online marketing.


Technical SEO

Technical SEO refers to all measures that help ensure that a website can be read and processed by search engines without any problems. This includes, for example, the loading time of a page, mobile optimization and the use of heading tags.

How do I optimize my website for Technical SEO?

Optimal technical SEO optimization consists of a combination of various factors. Here are a few tips that can help you:

  • Use meaningful heading tags (h1, h2, h3, etc.) to structure the content of your page well
  • Optimize your website for mobile view, as more and more people are surfing the web via mobile devices
  • Improve the loading time of your page by removing unnecessary graphics and plugins

How can I improve my load time?

A long loading time can be very frustrating for your visitors and cause them to leave your website immediately. Here are a few tips on how you can improve loading time:

  • Use a hosting with good performance, where pages load quickly (ex:
  • Remove unnecessary graphics and plugins
  • Reduce the size of your images

Technical SEO is crucial for your website's visibility in search engines. Use heading tags, optimize your website for mobile view and improve loading time to increase your chances of good rankings.


Local SEO

Local SEO refers to the optimization of a website for local search queries. This means that you can customize your website so that it is better found for searches in your area. These include the use of geographic keywords and listing in local directories.

Why is Local SEO so important?

Local SEO is of particular importance for companies with a local focus. For example, if you have a bakery store in your city, you want customers searching for „bakery in (name of your city)“ to find your website in the search results. This way you can stand out from other bakeries in your area and generate more traffic to your website.

How do I optimize my website for Local SEO?

Here are a few tips to help you optimize your website for local searches:

  1. Use geographic keywords: use keywords that include the name of your city or region to better optimize your website for local searches.
  2. List in local directories: Listings in local directories like Google My Business or Yelp can improve your visibility in local search results.
  3. Use local backlinks: Backlinks from other local websites can help your website rank better for local search queries.


Important factors for good SEO


The first thing you should do is engage with your target audience and find out what topics and information are relevant to them. Then you can target your content accordingly and make sure it's relevant and useful to your audience. Use keywords that really interest your target audience and avoid publishing unnecessary or irrelevant content on your website. Another tip: Make sure your content is always current and up-to-date to stay interesting and relevant to your target audience. „Relevance is the key to success“.

User Experience (UX)

But relevance alone is not enough. User experience (UX) also plays a crucial role. Visitors should be able to navigate your website easily and find the information they need quickly. A good UX helps visitors stay longer on your website, which also increases the chance that they will become customers.

How can you achieve a good UX on your website? Use simple navigation that allows visitors to quickly find what they are looking for. Make sure your website loads fast and works well on all devices. Use clear text and graphics to convey information. Using well-placed call-to-action buttons can also help visitors stay on your site longer.

Technical functionality

Good technical functionality is also necessary for good SEO. This includes, for example, that your website loads quickly, has a good mobile view and is error-free. This is because search engines rate an error-free website higher than one with technical problems. Also, make sure your website is optimized for mobile devices. More and more people are using the internet via their smartphone or tablet, so it's important that your website works well on these devices. Check your website for technical errors and optimization opportunities. Use tools like Google PageSpeed Insights to check load time and optimization for mobile devices.


Timeliness is an important factor for search engines, as it shows that your website is actively maintained and always up to date. This can improve your rankings and lead to more traffic to your site. It's also important to update at all levels of your website, including blog posts, product descriptions, and even meta tags and headings.

To make sure that your website is always up to date, you should regularly check and update what is necessary for it. Also consider setting up a blog and posting new articles regularly. This can not only improve your timeliness, but also help provide new and interesting content for your target audience.

In summary, relevance, user experience (UX), technical functionality and timeliness are the most important factors for good SEO.



Search engine optimization (SEO) is an important factor for the online success of a website. It is about improving the visibility of a page in search engines to generate more traffic and potential customers.

Recommendations for the implementation of SEO

If you want to optimize your website, you should consider the following points:

  • Use search engine optimized texts, the so-called keywords, on your page
  • Ensure good usability so that visitors stay longer on your site
  • Link to you within your site and from other sites
  • Make sure your website is optimized for mobile devices.

Outlook for future developments

In the future, more and more artificial intelligence and machine learning will enter the SEO industry. For example, search engines will become increasingly capable of understanding and evaluating the content of a page. Voice as a search channel will also play a greater role in the future.